WeLead Lab | Local services growth checklist
Connect local discovery to a customer decision

For each item mark: Done / Needs work / Not applicable. Add evidence and a next action.

1. Name the service and customer
Explain the specific problem you solve, who you serve and your realistic service area.
Status: __________ Evidence: __________ Next action: __________

2. Match the contact path to the job
Use appointment booking for appointments, quote requests for estimates and a phone option when a conversation is necessary.
Status: __________ Evidence: __________ Next action: __________

3. Clarify trust signals
Publish only current licenses, insurance, certifications, reviews and client examples you can substantiate. Explain the scope behind any claim.
Status: __________ Evidence: __________ Next action: __________

4. Make the next step obvious
On a phone, can a visitor identify your service, area and call or quote button without searching? Test the form with a marked test inquiry, then remove it from reporting.
Status: __________ Evidence: __________ Next action: __________

5. Check your business information
Compare your website, Google Business Profile and major directories. Correct your business name, phone, hours, services and actual service area; do not create fake locations.
Status: __________ Evidence: __________ Next action: __________

6. Follow one inquiry end to end
Record when it arrived, its source, who responded, the next action and the outcome. Do not count a button click as a booked job.
Status: __________ Evidence: __________ Next action: __________

7. Ask for honest reviews
Invite real customers to share their experience without rewards, review gating or prewritten praise. Respond helpfully without exposing customer details.
Status: __________ Evidence: __________ Next action: __________

8. Measure customers, not just clicks
Each month record qualified leads, booked appointments, customers won and total acquisition spending. Cost per customer is spending divided by new customers; leave it unknown when data is missing.
Status: __________ Evidence: __________ Next action: __________

Choose three priorities: fix the broken contact path first, then the biggest verified gap in discovery or follow-up.

Free researched assessment: https://weleadlab.com/assessment/
No outcome or ranking is guaranteed. Checklist updated October 9, 2026.