Zeus Capability
Analytics & Attribution
3 autonomous agents
Three agents aggregate cross-channel data, generate intelligent weekly reports, and apply four-model multi-touch attribution to show you exactly what's driving revenue.
Agent Roster
analytics.aggregator
Pulls data from every active Zeus module — SEO, Ads, Social, Email, Local — and computes unified health scores for each project, flagging channels that are over- or under-performing relative to benchmarks.
analytics.reporter
Generates weekly plain-English performance summaries with trend analysis, anomaly detection, and specific recommended actions — delivered via email or Slack on your schedule.
analytics.attribution
Applies four multi-touch attribution models (first touch, last touch, linear, and data-driven) to your conversion data, reconciling ad platform reporting with Stripe revenue to show true channel ROI.
Integrations
How Analytics & Attribution Works
The Analytics & Attribution module is the nervous system of Zeus — it’s where data from every other module converges into actionable intelligence. The aggregator agent runs on a continuous cycle, pulling performance data from the SEO Engine, Paid Ads, Social, Email, and Local modules. It normalizes metrics across different platform data schemas and computes a unified health score for each client project. Health scores are calculated across five dimensions: visibility (organic and paid reach), engagement (clicks, opens, interactions), conversion (leads and revenue), efficiency (cost-per-result vs benchmark), and growth velocity (week-over-week trajectory). A score below threshold on any dimension triggers an automated investigation workflow.
The reporter agent transforms raw aggregator data into a narrative that any stakeholder can understand. Rather than dumping tables of metrics, it identifies the three most significant changes from the prior week, explains why they happened in plain English, and attaches a specific recommended action to each. Reports are generated on your schedule — daily, weekly, or monthly — and delivered to your inbox or Slack. The reporter also maintains a running historical baseline so it can distinguish between normal seasonal variation and genuine performance shifts that warrant attention.
The attribution agent tackles the hardest problem in digital marketing: knowing which channel actually drove the sale. It connects Zeus activity data with your Stripe revenue records and applies four attribution models simultaneously — first touch (credit the channel that introduced the customer), last touch (credit the final conversion point), linear (distribute credit evenly across the journey), and data-driven (weight channels by their statistical contribution to conversion probability). Seeing all four models side by side eliminates the biases of any single model and lets you make budget allocation decisions based on evidence rather than assumption.
Explore All Zeus Capabilities
Zeus agents work together — stronger as a system than any single capability alone.
Activate Analytics & Attribution For Your Business
Book a demo and see how Zeus agents can handle this for you — starting this week.