One partnership. Clear costs.
Know what you pay.
Know what you get.
The standard partnership
Customer acquisition, built & managed
$2,000/month
$0 setup fee. Month to month.
One business, one primary location.
Cancel with 30 days’ written notice. Service ends at the end of the monthly billing period in which the notice expires.
Your ownership & cancellation rights ↓Included in the monthly fee
- Lead-generation strategy and campaign management
- Website, landing pages, hosting and maintenance
- Google search and AI visibility improvements
- Lead tracking, CRM, follow-up and standard integrations
- Ordinary software and infrastructure
- Research, ongoing improvements and direct access to the person managing your work
Separate, approved by you
- Advertising spend, paid directly to the platforms
- Unusually high calling, text, email or AI usage
- Specialist software, exceptional data and extra markets
- Photography, video, printing, postage or field work
- Ecommerce development, extensive custom software, extra brands or locations
For accounts that need more
Growth Partner Plus
$4,000/month
For businesses running more than one market, more than one paid channel, or a faster pace than the standard partnership.
What Plus adds
- Everything in the standard partnership, for two businesses or two primary locations instead of one
- One additional paid channel beyond Google, Meta and ChatGPT advertising, chosen for fit (for example LinkedIn or TikTok)
- Territory Intelligence covering two markets, refreshed quarterly instead of at kickoff
- A recurring monthly strategy call, not just as-needed check-ins
- Priority scheduling: build and campaign requests are queued ahead of standard-tier work
- A quarterly competitor and local-market review
Everything in the standard partnership, plus what’s listed here. Same cancellation terms.
How this compares, and what a total monthly budget looks like
Full scope, billing and separate costs
Work is prioritized for your business. The agreement does not promise a fixed number of hours, pages, articles, campaigns or revisions. Work beyond the agreed services requires a written scope and fee agreement.
I may need to rebuild your website, fix tracking, replace software, create automations or repair campaigns during the first few months. That early work is included in the monthly partnership instead of being billed as a separate setup fee.
Included work and tools
- Lead-generation and customer-acquisition strategy
- Website design, development or rebuilding when necessary
- Website hosting
- Website maintenance, security and technical updates
- Landing pages and conversion improvements
- Technical, on-page and local SEO
- Google Business Profile optimization
- Reviews, citations and local search signals
- AI visibility (AEO and GEO): business facts, useful content, structured data, crawler access, and mention and citation checks for ChatGPT, Gemini, Perplexity and other answer engines
- Google, Meta and ChatGPT advertising management
- Territory Intelligence: property, neighborhood and market opportunity research
- Opportunity maps and prioritized prospecting areas for one primary market
- Direct-mail, EDDM and neighborhood outreach planning
- Sales-route and service-density analysis
- Data preparation for approved, compliant campaigns
- Conversion tracking and analytics
- CRM configuration
- Lead pipelines
- Standard integrations
- Replacing an existing system when it is materially holding the business back
- Standard software, hosting and infrastructure needed to operate the system
- Ongoing prioritization and improvement
- Direct access to WeLead Lab
Advertising channels depend on availability, account eligibility and suitability. AI recommendations and marketing results are not guaranteed.
Excluded or separately agreed
- Google, Meta and other advertising spend
- Unusually high SMS, calling, email or AI usage
- Specialized premium software requested by the client
- Exceptional proprietary datasets and specialized data licences
- Unusually large, multi-market or multi-state research projects
- Printing, postage and third-party mail fulfillment
- Field canvassing labor
- Purchased contact enrichment
- Regulated calling or texting infrastructure
- Legal review where a channel or dataset requires it
- Professional photography or video production
- Printing and physical media
- Ecommerce development
- Custom applications or extensive custom software development
- Multiple brands, locations or websites unless agreed separately
- Other exceptional third-party expenses
Billing: The monthly fee is billed in advance through Stripe. Applicable taxes are separate. Paid fees are generally non-refundable, except where the agreement provides a remedy. Unpaid fees already accrued remain due.
One business and one primary location, unless a custom arrangement is approved. Extra work and exceptional costs require agreement before they are incurred.