WeLead Lab Book a fit call
← All resources

Practical marketing resources

Does the marketing budget fit your business?

Use your own marketing costs and customer contribution to estimate the customers needed to cover a budget. A planning worksheet, with no earnings promises.

Start with the work you can fulfill and what it contributes after direct costs. A service business with an overloaded calendar needs a different plan from one with available crews or open route stops.

Enter your costs and customer contribution to calculate a scenario.

This is arithmetic, not a lead forecast or profit guarantee. It excludes overhead and taxes unless you include them in your assumptions. Customers arrive at different times; use a conservative contribution estimate and check your capacity. Your entries stay in this page and are not submitted.

A useful fit check before spending.

  • You know the services and areas you want to grow.
  • You have capacity to deliver the work and someone to respond to inquiries.
  • You can fund the agreed management fee and any separately approved advertising.
  • You can record which inquiries were suitable, which appointments happened and which customers bought.

If those pieces are missing, start with a free assessment before deciding on a monthly partnership. See scope and separate costs.

Before comparing channels, read how to calculate cost per lead and cost per customer. It explains which costs and outcomes belong in each calculation.