Roofing marketing
Roofing marketing that connects inquiries to inspections.
When a homeowner needs a repair or replacement, your website should make the next step easy. Show the work you do, the areas you serve and a clear way to request an inspection.
$2,000/month · No setup fee · Ad spend separate
Built around your work
Give a good inquiry a clear path to an inspection.
A leaking roof and a planned replacement are different conversations. Your marketing should explain both, establish trust with real project photos and help your team follow up while you are on site.
- 01
Create distinct repair, replacement and inspection pages with real projects and accurate service areas.
- 02
Connect local search and approved advertising to call and inspection-request paths.
- 03
Organize new inquiries, inspection appointments and estimates so promising opportunities do not get lost.
How to get roofing leads that fit your business.
Start by deciding which jobs you can serve: repairs, replacements or commercial work, in a defined service area. Then connect each source of inquiries to an inspection process your team can handle.
Make local search specific.
Give repairs and replacements their own useful descriptions, real project photos and a clear inspection request. Keep your Google Business Profile services, contact details and hours accurate. Describe places you actually serve; avoid dozens of interchangeable city pages.
Choose a lead source you can evaluate.
With ads in your own account, you approve the budget, destination and service area. If you also buy leads from a marketplace, check whether each lead is shared, how invalid inquiries are handled and what you pay for. Record the source so you can compare actual accepted jobs.
Qualify before booking the inspection.
Capture the property location, repair or replacement need, preferred timing and a reliable contact method. Route urgent inquiries to the person who can respond. Keep inspection dates, estimate status and follow-up in one place so a missed call does not become a forgotten opportunity.
Measure jobs won, not just forms submitted.
Review spend, suitable inquiries, inspections, estimates and accepted jobs together. Divide the total marketing cost for the period by customers won; when no jobs have closed, report that rather than presenting a cost-per-customer figure. Allow for the time between an inquiry and a decision.
Measure what matters
From an inquiry
to a customer.
Relevant calls, inspections booked, estimates accepted and cost per new customer—not just clicks.
Your team handles estimates, sales and service delivery. Reviewing those outcomes together makes the reporting useful. Lead volume, rankings and sales are not guaranteed.
A clear monthly partnership.
$2,000/month
One business and one primary location. Website, local search, advertising management and follow-up, with no setup fee.
Month to month. Cancel with 30 days’ written notice, effective at the end of the billing period in which the notice expires. Advertising spend and approved exceptional costs are separate.
See full pricing and scope →Work you can see
Explore real client websites.
- Perkins Roofing ↗
Residential and commercial roofing across South Florida — roof repair, replacement, inspections and maintenance. I build, host and run their website.
- Texas Professional Roofing ↗
Roof repair, replacement, inspections, maintenance, metal roofing and storm-damage work across Austin. I build, host and run their website.
Find your next practical improvement.
Explore the local SEO, advertising and follow-up plan behind the industry work.
How to rank higher in roofing local search →
Start with a free checklist for your industry, or request a researched review of your website, local search and follow-up.
Let’s talk about your business.
Bring your website and your questions. In 15 minutes, we can discuss your priorities and whether the partnership is a good fit.