01Build a clear, verifiable business source
Your website should state who you are, what you do, where you work and how to contact you. We connect service explanations with real portfolio evidence and a named business owner. Structured data should describe visible facts. It cannot turn a claim into proof or require an AI system to cite you.
02Answer a real buying question
We organize pages around questions customers need answered before requesting a quote: service fit, process, coverage, scope and next steps. Supporting articles explain a distinct problem and link to the relevant service. We avoid publishing near-duplicate pages solely to cover keyword variations.
03Record observations that can be repeated
An AI visibility review records the platform, prompt, date, location context where available, answer and linked sources. A mention, a citation and a website visit are separate observations. Repeating a defined query set can reveal changes, but results vary and a small sample does not prove a national position.
04Separate visibility from advertising
Organic AI answers and paid placements have different controls. For eligible AI advertising opportunities, we first confirm account access, available inventory, destination, budget and measurement. AI tools used to develop creative are also distinct from ads displayed inside an AI product. Platform availability and inclusion cannot be promised.