Social Advertising
We manage Facebook, Instagram and TikTok campaigns as part of your customer acquisition plan. Channel selection starts with your offer, service area, available creative and capacity to handle inquiries.
Three priorities for your business, within one business day (Monday–Friday, Central Time).
Before a campaign launches, agree on the service being promoted, available budget, intended audience, destination and business outcome. We distinguish an exploratory creative test from a campaign with enough evidence to expand. Ad spend is separate from the monthly management fee and remains subject to your approval.
Real project photographs, clear service descriptions and an understandable next step are useful starting points for creative. Any testimonial or outcome claim needs evidence and permission. Video concepts should fit the available footage and business facts. We do not substitute generated imagery for proof of a completed client project.
A replacement-window offer should lead to window information and an appropriate estimate request, rather than a generic page about every service. We check the page on a phone, the form destination and the information your team needs to respond. A form submission and a confirmed appointment remain separate events.
Campaign reporting connects spend, measured inquiries, service fit, appointments and accepted work where your records support it. We agree on review and stop conditions before increasing investment. Tracking gaps, platform attribution and delayed decisions are included in the discussion; cheap clicks alone do not establish profitable growth.
Further reading: Scope and pricing.
No. Campaign management is part of the agreed monthly scope, while advertising spend is separate and approved by you. The right channel mix depends on your business, budget, evidence and account eligibility.
Managed together
Standard covers one business and one primary location. Website, Google and AI visibility, advertising management and follow-up. No setup fee; ad spend separate.
Compare Standard and Plus →See how this applies to roofing, pool service and other local businesses.